Running the Best Campaign in the Room: How Todd Perkins Became Detroit's Most Visible Mayoral Candidate Through Strategic PR
A High Five PR Case Study | June–July 2025
Setting the Stage
In a crowded field of Detroit mayoral candidates, attorneys, polit
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CLIENT CASE STUDY
From Expert to Household Name: How Steady PR Transformed Dr. Darla Bishop's Visibility, Authority, and Brand Reach
A High Five PR Case Study | 2024–2026
The Big Picture
What happens when a brilliant financial expert decides to stop being the best-kept secret in the room and ...
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Free publicity isn’t just a dream—it’s a strategic possibility when you know where to look and how to position yourself. As a PR expert, I’ve helped countless entrepreneurs, influencers, and businesses land medi...
As I sit down to write this post, I can hardly believe that my time at Fox 2 News WJBK has come to an end. For 17 years, I worked as a news producer, honing my skills, building my network, and making a difference in the lives of viewers across the Detroit area. And for 12 of those years, I had the p...
Working with Jason Carr and Lee Thomas: Reflections on Two Amazing News Anchors
In my 17 years as a news producer at Fox 2 News WJBK, I had the privilege of working with some of the best anchors in the business. But there were two anchors who stood out from the rest: Jason Carr and Lee Thomas. Thes...
 My journey in foster care began with a difficult start, but it eventually led me to a fulfilling life with an amazing career as a publicist, owning my own business, High Five PR. Prior to that, I spent 17 years working as the producer for Detroit’s #1-morning show, The Nine.Â
Now, I am married wit...